Investing in Hype: Understanding Market Volatility in 2026

This June, Facebook (now officially Meta) will shut down Horizon Worlds. You’d be forgiven for not recognizing the name, but it was meant to be the flagship social platform of the “Metaverse” — Mark Zuckerberg’s much-heralded pivot into virtual reality, announced in October 2021 alongside the company’s rebrand.

The original announcement video is still on YouTube. In retrospect, three things stand out about that grand vision of a future that looked suspiciously like Ready Player One:

  1. Nobody came. The Metaverse was a dead mall — sparse, empty, and largely ignored.
  2. It cost $88 billion. In inflation-adjusted terms, more than the Saturn V rocket program, and nearly a third of Apollo.
  3. Financial experts were astonishingly credulous about its prospects.

Consider McKinsey, which estimated the Metaverse could generate up to $5 trillion in value by 2030. This wasn’t an offhand remark — it was supported by a 60-page report laying out the case in detail. They were hardly alone. Companies like Gucci and Disney lined up to invest, eager to establish a virtual brand presence.

Under normal conditions, being this wrong — a roughly 6,350% reversal of value — might prompt some reflection on how we evaluate technological hype. But there has been no reckoning. No serious questioning of the institutions that promoted it, nor any meaningful reassessment of Meta’s valuation, which still hovers around $1.6 trillion.

Instead, the cycle continues. In 2026, we are preparing for a wave of mega IPOs: SpaceX, expected to be valued between $1 trillion and $2 trillion; OpenAI; Anthropic — each priced at levels that assume enormous future success.

At the same time, investors are being asked to absorb the volatility generated by Trump’s war with Iran. Now in its seventh week, the conflict sits in a fragile ceasefire, with peace talks already having broken down. Markets have been repeatedly jolted by pre-market announcements from Trump, aimed at calming investors or pushing down oil prices. They work briefly — until reality reasserts itself and volatility returns.

And beneath it all, the line between investing and gambling continues to blur. You can now bet on almost anything: sports, elections, military strikes, even market movements. If you prefer your speculation dressed up as investment, there are cryptocurrencies — from meme coins promoted by social media personalities to those endorsed by political leaders.

Meanwhile, the Artemis II mission has just returned from the far side of the moon — the closest humans have come since the 1970s. It is a genuine technological achievement, built on decades of expertise and engineering discipline. Yet even here, the narrative is distorted. Elon Musk has publicly dismissed the program, despite ongoing struggles to safely launch his own super-heavy rocket. His public persona is built on compressing timelines, dismissing constraints, and projecting certainty where experts see complexity.

SpaceX, for all its accomplishments, is profitable primarily because of Starlink. Its core rocket business is not, nor are its adjacent ventures in AI, reportedly losing close to $1 billion per month. And yet, it is among the companies expected to command a trillion-dollar valuation.

This is the environment we are operating in: one of extraordinary hype. The current focal point is artificial intelligence — a technology with real promise, and real risks, that is increasingly being framed not as a tool, but as a wholesale replacement for human labor.

In practice, the results are far more mixed. AI systems are being deployed widely, and while there are genuine successes, they often fall short in complex, real-world applications. Signs are emerging that progress at the frontier may be slowing, and that integration into everyday workflows is proving more difficult than expected.

At the same time, the risks are becoming harder to ignore. Reports suggest that a recent Anthropic model was able to contact its researcher despite being tested in isolation, and identified tens of thousands of software vulnerabilities, prompting emergency responses across major institutions. Elsewhere, an AI system in China reportedly began mining cryptocurrency without explicit instruction — an example of emergent behaviour that remains poorly understood.

From a risk-reward perspective, the disconnect is striking. Investors are being asked to discount meaningful downside — including the possibility of systems behaving unpredictably — while accepting highly optimistic assumptions about their ability to replace large portions of the workforce. Structural issues, such as hallucinations, remain unresolved and may limit the technology’s long-term utility.

And yet the dominant narrative persists: spend aggressively, build relentlessly, and assume the future will justify the cost.

It’s no surprise that many people feel uneasy about the pace of change. Not long ago, the internet was slow and confined to desktops. Smartphones only became widespread after 2008, and within a few years had been refined into engines of constant engagement, capturing attention through endless notifications. Today, we are immersed in a media environment optimized for immediacy, amplification, and emotional response.

For investors, this creates a dangerous dynamic. The fear of missing out is immediate and visceral; the benefits of skepticism are slow and often invisible. But they are no less real.

2026 will likely bring a steady stream of dramatic headlines — each demanding attention, each tempting reaction. The discipline required is simple, but not easy: remain calm, examine the facts, and resist the urge to act on noise.

We are living in an era of exceptional credulity, reinforced by opaque flows of capital and influence. The responsibility, then, falls on investors themselves — to think critically, to question confidently, and to resist the pull of narratives designed to benefit from their belief.

Aligned Capital Partners Inc. (“ACPI”) is a full-service investment dealer and a member of the Canadian Investor Protection Fund (“CIPF”) and the Canadian Investment Regulatory Organization (“CIRO”).  Investment services are provided through Walker Wealth Management, an approved trade name of ACPI.  Only investment-related products and services are offered through ACPI/Walker Wealth Management and covered by the CIPF. Financial planning services are provided through Walker Wealth Management. Walker Wealth Management is an independent company separate and distinct from ACPI/Walker Wealth Management.

More Proof that “The Facebook” is Probably Terrible for Investors

social-media-logosI have been previously quite critical of the excitement around IPOs and Social Media. My major complaint is that most social media doesn’t make any money, but receive incredible valuations under the assumption that they might make money someday.

The reason for this is that two companies have made money this way, notably Facebook and Google. Both started out as free services with no revenue and have ballooned into mega-businesses busy shoving marketing at you everywhere you turn. This has, in turn, created a market of investors willing to buy into companies that seem to be doing big business for free on the hope that they can eventually turn a profit.

I’m critical here for a couple of reasons. First, there is little guarantee that any of these businesses can actually ever turn a profit. Social media has often been fickle, Myspace was going to be the next big thing until it was ultimately eclipsed by Facebook. And for every “Facebook” there are literally hundreds of other challengers vying for that attention. But how many Facebooks do we need? According to Pew research, not many.

Use of Social Media Sites
Use of Social Media Sites

Second, how success is judged should be given more scrutiny. Twitter, Facebook and other similar sites get paid by content creators to promote their material. This form of direct marketing (promoting to presumably interested parties) has really to do more with engagement than merely being seen. It’s the idea of engagement that makes these businesses viable platforms. But companies and their marketers have found making something go “viral” notoriously difficult. For every great viral video that turns out to be an ad, almost all the others fail. Estimates range from a 15% success rate, to even less.

Into this fray comes Veritasium, an entertaining science based web series that had an actual look at how Facebook might not be that useful a company to do business with. I’ll let you watch the video without spoiling his point, but I think that if you were looking for a place to spend money and understood how Facebook actually utilized your advertising dollars, you’d think twice.

Don’t Forget to Like This Market Bubble on Facebook!

Say No to FacebookHow much would you pay for something that is free? This is the basic question behind trying to value the many forms of social media that have dominated the business news over the last few years. Pinterest was valued earlier in 2013 at $3.8 billion. It makes no money. In Twitter’s initial pubic offering its share’s rose to over $45, giving the company a value in excess of $30 billion. It also has yet to turn a profit. Linkedin does make money, but it’s valued like a company that makes 100x more than it actually does. Facebook, which does turn a mighty profit, generates that money not from their user base, but from companies trying to engage its user base. While Facebook does have a lot of users, many of them don’t like advertising on their profile and click rates for advertising have been reported as lower than advertising on the web in general.

What we have then is an abnormal situation where investors appear to be willing to pay big money for companies that don’t seem to be even close to making any of that investment back (some companies don’t even seem interested). In contrast companies like Apple have seen huge fluctuations in their share value on the mere speculation that they may not make quite as much money as previously thought.

To my eyes this has all the makings of a market bubble. I’ve written about the absurd way we seem to value internet businesses that don’t make any money before. One theory for these valuations is that these businesses are highly scalable. Adding more users doesn’t cost much more in terms of effort. Other theories include the idea that while many of these businesses may yet to turn a profit, the sheer number of dedicated subscribers means that the business model simply needs to be worked out.

My view on this is that there is a lot of hope attached to a lot of uncertainty. Investment excitement behind companies like Pinterest, Linkedin or Twitter, which have high valuations and little to no earnings, is driven more by a “don’t miss out” attitude. In comparison businesses that have actual earnings, products and market presence are judged far more critically and by more rigorous standards.

I think a good acid test here is what investors are being encouraged to buy compared to say, an actual tech company. In the last few months Google has acquired both robotics maker Boston Dynamic and recently Nest, the innovative thermostat and smoke detector company. Both of these companies make things. Amazing things. None of these things require you to like, share, link to or visit a page. Instead they are making tangible things that people want, or will want. The same is true for Apple computers, Samsung, GM, Toyota, Coca-Cola and Proctor & Gamble.

As investors its important not to lose focus that the ideal investment is one that provides the steak, not just the sizzle.