Every year major corporations employ some clever marketing firms to create viral Christmas messages. Invariably these videos are better art than what you find in most cinemas and only barely linked to the corporate goals of the companies doing the advertising. And yet many of these videos are highly effective at capturing an emotional and meaningful message about the Christmas season. As for whether they are effective at selling things, it’s hard to tell.

This year a Spanish ad for IKEA has caught my eye and I thought it was worth sharing. It is of a considerably higher quality than every IKEA bookshelf you will find in my house.

That being said, I do have a lot of IKEA bookshelves. So maybe ads like these do work.