The Quest to be 30% Richer

*A quick note – next week I will be discussing the recent market events, but had this written already last week and didn’t want it to go to waste. 

** Performance numbers presented here all come from Questrade’s own website. They also represent the most recent numbers available.

Money Can 

Questrade is Canada’s fastest growing online advisory service that has built its business on the back of a catchy refrain: “Retire up to 30% richer”. There ads are everywhere and the simple and straightforward message has landed with a punch. The principle behind their slogan is that, over enough time, the amount of money you can save in fees by transferring to their online platform can be worth a substantial amount when that saved money is able to compound.

Competing on the price of financial advice has become common place, especially as people have become increasingly comfortable doing more online. Online “robo-advisors” dispense with all that pesky one-on-one business through your bank and have focused on providing the essentials of financial planning with a comfortable interface. Champions of lowering the costs of investing have hailed the arrival of companies like Questrade and Wealth Simple, believing that they would unsure in an era of low-cost financial advice.

Such a time has yet to materialize. For one thing, traditional providers of investments, like mutual fund companies, have learned to compete heavily in price, while an abundance of comparable low-cost investment solutions have given financial advisors a wider range of investments to choose from while being mindful of cost. Meanwhile, because internet companies have a business model called “scaling” which encourages corporations to rapidly expand on the backs of investors before they become profitable, its not clear whether robo-advisors are actually all that successful. Wealthsimple, one of the earliest and most prominent such services has broadened their business to include actual advisors meeting actual people, a decidedly more retrograde approach in the digital age.

Nevertheless, efforts to win over Canadians to these low cost model continue apace, and the market leader today is Questrade. So, what should investors make out of Questrade’s signature line? Can they really retire 30% richer?

Probably not.

First we should understand the mechanics of the claim. Looking through Questrade’s website we can see through their disclaimers that for each of their own portfolios they have taken the average five year returns for categories that align with each portfolio, the average fees for those categories and added back the difference in the costs. So, for their Balanced Portfolio they refer to the “Global Neutral Balanced Category” and the five-year number associated with that group of funds (the numbers seem to be drawn from Morningstar, the independent research firm that tracks stocks, mutual funds and ETFs).

Questrade assumptions
Figure 1 https://www.questrade.com/disclosure/legal-notice-and-disclosures/2018/08/08/questwealth-portfolios-calculator

Thus, they arrive at an assumed ROR of 6.21% for five years, and then project that number into the future for the next 30 years. They also calculate the fee of 2.22% (the average for the category) and subtract that from the returns. And using those assumptions Questrade isn’t wrong. Assuming you received the average return and saved the difference in fees, over 30 years you’d be 30% richer.

Except you probably wouldn’t.

Questrade actually already has a five year performance history on their existing investments, and we can go and check to see how well they’ve actually done. Unfortunately for Questrade, their actual performance in practice is not considerably better than the average return against the categories they are comparing. For the last five years, Questrade’s 5 year annualized performance is 4.92%, less than 0.3% better than the category average of 4.66%.

But wait, there’s more!

Questrade Balanced Portfolio Performance
Figure 2 https://www.questrade.com/questwealth-portfolios/etf-portfolios#balanced

Keep in mind that Questrade’s secret sauce is not the intention to outperform markets, merely to get the average return and make up the difference in fees, but when put into practice it isn’t even 1%, let alone 2% ahead of their average competitors. In fact, we could go so far as to say the Questrade is a worse than average performer since if we assumed the same fees were to apply, Questrade’s performance would be significantly below the average return. In fact, for the purposes of their own history the above performance is shown GROSS of fees. Yes, if you read the fine print you discover that Questrade has not deducted its own management costs from these returns, meaning that the real rate of return would be 4.54%, officially below the average they are trying to beat!

Questrade Extra Disclaimer
Figure 3 https://www.questrade.com/questwealth-portfolios/etf-portfolios#balanced

Fidelity Global Neutral Comparison
Figure 4 This has been taken from Morningstar and compares the B Series Fidelity Global Balanced Portfolio performance against its category, Global Neutral Balanced. Performance for the individual fund is better than the 5 year average of Questrade’s comparable investment, and ahead of the five year average for the category of 4.66%. This should not be construed as an endorsement of Fidelity or any investment they have.

There is a temptation towards smugness and finger wagging, but I think its more important to ask the question “Why is this the case?” The argument for passive index ETFs has been made repeatedly, and its argument makes intuitive sense. Getting the market returns at a low price has shown to beat active management over some time periods. So why would Questrade underperform, particularly when markets have been relatively stable and trending up? I have my theories, but it should really be incumbent on Questrade to explain itself. What does stand out about this situation is that if you are unhappy with your performance THERE IS NOTHING YOU CAN DO ABOUT IT! Questrade’s portfolios represent their best mix, and do not allow you to make substitutions or even really get an explanation for the under-performance. The trade off in low cost alternatives is all the personalization, flexibility and face to face conversations that underpin the traditional advisor client relationship.

Given all the regulations that surround investing, I remain surprised that Questrade is able to advertise a hypothetical return completely detached from their actual returns, but that is yet another question that should be settled by people who are not me. Questrade has some benefits, not least is their low fees, but investors should be honest with themselves about how beneficial low fees are in a world when there are many options and the cost of navigating those options represents their best chance at retiring happy and secure.

As always, if you have questions, need some guidance or just a second opinion, please contact me directly at adrian@walkerwealthmgmt.com

Information in this commentary is for informational purposes only and not meant to be personalized investment advice. The content has been prepared by Adrian Walker from sources believed to be accurate. The opinions expressed are of the author and do not necessarily represent those of ACPI.

Forever In Search of Greener Pastures

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Fun for the family, not for your RRSP…

Over the past few years, the growing chorus from the media about Exchange Traded Funds (ETFs) and their necessity within a portfolio has approached a near deafeining volume. In case you’ve forgotten, ETFs are the low cost investment strategy – frequently referred to as passive investments – that mimic indices, providing both the maximum up- and down-sides of the market.

I continue to harbour my doubts about the attractiveness of such investments, though I do use them from time-to-time when the situation calls for it. On the whole, though, I find it interesting that Canadian investors have been reluctant to walk away from their mutual funds, despite the assurance by talking heads that costs are too high and that ETFs are more attractive.

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This isn’t the first time that Canadians have been encouraged to broaden their investment horizons and adopt “better” vehicles for their money. Hedge funds were once an investment option for only the most wealthy, but eventually they found their way into the mainstream of investment solutions. The result was a flood of new money, which made some star managers household names, extensively broadened their investment reach and lined their pockets. The industry, once a niche, became far more commonplace. And why wouldn’t Canadians want a slice of an investment strategy that promised to be able to make money regardless of the market conditions? There has been a regular supply of managers promising to short stocks, juggle derivatives, and leverage cash to deliver positive returns regardless what was transpiring in the world. All of them (or almost; I will assume that there were some lucky ones) have fallen decidedly short. Canadians were largely let down by the last “big thing”.

The appeal of investments that are not mutual funds is understandable. Mutual funds are boring, and ubiquitous. Canadians have a lot of them, and almost without exception they make up the majority of any average portfolio. The workaday nature of these investments gives people the nagging feeling that the wealthiest among us very likely have something different, something better than what can be bought at any bank or offered by any financial advisor.

In some respects, this is true: more money does, in fact, open doors to different investment opportunities. However, people might be surprised at how small a percentage they make of any portfolio, even those that belong to the wealthiest 0.01% of Canadians, and before seeking to participate in these, we should be mindful of the lessons associated with the broadening hedge fund market. For the last three years, hedge funds have been badly underperforming in Canada, well out of line with either mutual funds or indexes. The reasons for this are not immediately obvious, as hedge fund managers offer many explanations as to their lacking performance while giving a mix of investment bombast and optimistic views about “next year.” 

One idea, floated back in 2013, was that hedge funds were good because they were smaller, when money was limited but opportunities seemed abundant. As more money has poured into the hedge fund world, that balance has shifted. Now there is too much money and the opportunities are too sparse. This is an explanation that I think has merit, but will unlikely be echoed by the proprietors of such products.

ETFs, of course, are a different animal altogether and are therefore unlikely to befall the same existing fate of hedge funds and their rock star managers. But the ease and cost effectiveness of these funds has inspired a slew of new products that either invest in smaller, more volatile markets, or are so complicated that they cannot be properly understood, and thereby expose investors to risk they may not be prepared for.

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A colleague of mine described the coverage in the press as being one of “getting all the facts right and still drawing the wrong conclusion”. Canadians don’t continue to stick with Mutual funds because they are oblivious to higher costs, but because volatility and the fear of loss is of much greater concern and poses a bigger set of risks for investors than the cost of their holdings. And while it is true that, over time, ETFs may perform slightly better than actively managed funds, most of us cannot afford to be approaching our investments on a decade-by-decade level. In bad markets people are loath to sit back and simply “wait it out” as their portfolio value continues to drop without alternative. As a result, this “passive investment” strategy, while seemingly attractive, is not realistically an appropriate alternative to the traditional “active management” strategy of mutual funds, which provide an opportunity to deal with risk and keep people invested – which, to my mind, is what truly counts for long term success.

Why Buy an ETF?

Exchange Traded FundIt’s become an excepted fact amongst business reporters that the best investments to buy are ETFs, otherwise known as Exchange Traded Funds. What is an ETF and why are so many journalists convinced that you should buy them? Well an ETF is a fancy way to describe an investment that looks very similar too, (but isn’t quite) a stock market index. Unlike mutual funds, the ETF is bought and sold like a stock, but mirrors the performance of an index of your choosing, and by extension all the companies that make up that index. In that respect it shares the (supposedly) best aspects of both stocks and mutual funds. It is traded quickly and is quite inexpensive compared to a traditional fund, but unlike a stock is widely diversified and so should have reduced risk compared to a single company.

In the aftermath of 2008, many journalists that cover the investment portion of the news have touted ETFs as a better investment than traditional mutual funds, citing underperformance against respective benchmarks and the significant discount on trading costs for holding ETFs. ETFs represent a “passive investment”, meaning they don’t try to out perform their mirrored indexes, instead you get all of the ups, and all of the downs of the market. This message of lower fees and comparable performance has had some resonance on investors, and questions about ETFs are some of the most frequent I receive, however while I am not opposed to ETFs I am very hesitant about giving them a blanket endorsement.

That’s because I don’t know anybody who is happy with 100% risk. In the great wisdom of investing the investor should stay focused on “long term” returns and ignore short term fluctuations in the market. But investors are people, and people (this may shock you) are not cold calculating machines. They live each day as it comes and fret over negative news, get too excited about positive news and are generally greedy when they shouldn’t be. In short, people aren’t naturally good investors and being encouraged to buy an investment like an ETF exclusively on cost alone opens up all kinds of other problems for people who find that the market makes them nervous, or may be closing in on retirement. The passive nature of an ETF may be right for some people, but that decision will rarely depend solely on the cost of the product.

The hype for ETFs is therefore more comparable to buying a car exclusively on price based on the argument that all cars function the same way. But depending on your needs there may be multiple aspects you want to consider: size, safety, speed, etc. Investments are similar, with different products offering different benefits its important not to let greed set all of your investment designs. Investing is typically about retirement, not about maximizing every last dollar the market can offer. Reaching retirement is about balancing those investor needs with their wants, and frequently providing less downside at the expense of some of the performance is preferable to the full volatility of the financial markets.

Looking for Dark Clouds Amidst Silver Linings

628x471This year got off to a rocky start. As of writing this post, the S&P 500 is down over -2% year-to-date (YTD), while other global markets have been similarly affected. The MSCI Global Index is down nearly -1%, the MSCI Emerging Markets index is also down -4.5%, as is the FTSE 100 (UK, -1.3%) and last year’s super-performer, Japan (-12.1%). This sudden “frothiness” has brought out the fear mongers and market doom-sayers. So regularly has the drum been beaten that 2014 should see a significant slide in market value that it has become a regular question in every meeting. (note: I did not update these numbers for the current week, however many of these returns have improved. In some cases quite dramatically)

The only problem is that any internet search will easily reveal market calls for a correction EACH and EVERY YEAR! This doesn’t mean that a correction won’t happen, in fact if there is one thing that we know about the markets its that corrections do, and must happen. We also know that the longer you go without a correction the closer you must be to having one. The problem is that we place value on people who claim to be able to predict a market downturn, even when we can’t actually predict when a downturn will actually occur. So the media keeps trotting out people willing to make outlandish market predictions knowing that it will grab headlines and eventually be right.

Except….

Except that there are lots of reasons to be cautious in the current market conditions. Not that we can predict when we might actually see a downturn, but there a lot of reasons why it makes sense to have defensive positions in your portfolio. For instance, we are currently at an all time high for IPOs, the most since 1997. There is some evidence that as IPOs peak its not uncommon to see a market correction, as less valuable companies try to cash in on market exuberance and professional investors try and sell their positions in less viable companies to bullish markets.

Other market metrics also seem to favour being on the defensive. Currently there are 84 companies on the S&P 500 with shares that are valued above 10x earnings. This means that investors are incredibly bullish about the future prospects when it comes to income growth. Many of these companies are in hi-tech sectors, like social media firms such as Twitter. For the record that is the most number of companies above this valuation since prior to the tech bubble in 1999.

Share buy backs also play a role here. If you aren’t familiar, with borrowing rates still very low many companies have taken the opportunity to borrow large sums of money and buy their outstanding shares back. Why? As the number of outstanding shares in the market declines the Earnings Per-Share goes up. This means that even if a company isn’t seeing actual growth in sales, it does mean that the the remaining shares receive a greater portion on the earnings, artificially increasing their value. In of itself this isn’t a problem, but it serves to increase the stock market while not seeing much in the way of actual economic growth.

Lastly we have also seen that the flow of money into ETF funds (passive investments that mimic indices) is also adding volatility to the markets. As investors remain concerned over negative surprises in the news, the high liquidity of ETFs causes even greater short term fluctuations in the markets as investors pull back. This is especially true in the Emerging Markets, and has had the unusual side effect of showing that actively managed funds have outperformed comparable ETFs.

In summary then there are four good reasons to believe that the markets may get more turbulent going forward. The lesson however is not to commit to a wholly negative or positive view of the markets, but rather continue to hold a diversified group of assets to deal with all market surprises, both good and bad!